According to a report by DataReportal, Albanians continue to be highly active in the digital world. For the sixth consecutive year, the word “translate” tops the list of most searched terms on Google in Albania, followed by “Google,” “Albania,” “Moti” (weather), and “YouTube.”

In the entertainment field, Albanians show diverse tastes, with films like Upgraded, Culpa Mía, The Idea of You, and Road House among the most searched. Classic American TV shows such as Modern Family, Grey’s Anatomy, and Desperate Housewives also remain widely followed.

Data from January 2025 shows that Albania has around 1.41 million active social media users, representing 50.7% of the population. However, these figures may include users with multiple or fake accounts.

Facebook and Instagram each have around 1.2 million users, unchanged from the previous year. TikTok, however, saw a decline in users, dropping to 1.41 million in January 2025, down from 1.53 million the previous year.